June 16, 2005

I keep seeing Kevin Trudeau on TV talking about how he basically has a cure for cancer, and I keep thinking to myself “How can that be?”. I’ve met Kevin Trudeau back in the days when he was hanging with Danny Bonaduce (Born-a-douche-bag), and they were both idiots. Kevin had that memory program happening and we were sitting together at a wedding. I tried to test his memory, but it wasn’t that impressive, and certainly no better than mine. 

So imagine my surprise when I saw him on TV last weekend with the “cure for cancer that the big drug companies don’t want you to know about.” And guess what, it’s all in his new book. And guess what else, it’s as simple as maintaining a proper alkalinity in your body. A proper PH; “you know like when you test the water in your swimming pool.” The host of the infomercial nodded as if he had a pool too.

Since I’ve been following Kevin’s exploits through the world of tele-marketing ever since meeting him at that wedding, and I know for a fact that he’s been banned by the FTC from selling things on TV. (he would probably call it a settlement), I was interested to see him pop up on my TV here in America. So I went to the FTC site and searched for Kevin Trudeau. Here’s what I found:

The settlement announced today permanently bans Trudeau and the other defendants, Shop America (USA), LLC, Shop America Marketing Group, LLC, and Trustar Global Media, Limited (“defendants”), from appearing in, producing, or disseminating infomercials that advertise any product, service, or program and, regardless of the advertising medium used to make the claim, from making representations that any product, program, or service can cure, treat, or prevent any disease or provide health benefits.

So he shouldn’t be on TV selling a book that talks about curing cancer, right? That’s what I thought, and I mean he’s really taunting the FTC in this particular infomercial. So I go back to the FTC web site and I keep reading, and then I see the real genius of a Kevin Trudeau:

The order’s ban on future infomercials exempts infomercials for books, newsletters, and other informational publications.